visual frameworks
A strong visual identity has the power to enhance brand messages, elicit particular feelings in consumers and even communicate messages without words.
An inconsistent brand image can confuse customers with lacklustre messaging and disjointed graphics and imagery.
Investing in a strong visual identity builds recognition, communicates brand values, sets brands apart, creates consistency, and fosters brand loyalty.
creative direction
Ensuring that a brand’s visual presence and marketing activity consistently and creatively bring the brand strategy to life, in a way that appeals to the target audience, is one of the most critical parts of creating a memorable brand.
Creative Direction is about turning the brand strategy into tangible and actionable outputs. It provides a visual and behavioural framework around which a brand can act consistently and successfully.
content development
With a robust editorial strategy in place the fun stuff can begin.
It’s crucial that content balances what the brand wants to say with what people care about. Leaning too much towards one is going to create content that either isn’t working for you or isn’t appealing to the audience.
Great content comes from brands that have strong brand values, provide a unique lens on the world and create positive energy.
content creation
We believe in natural storytelling.
Using an editorial approach we find the inherent stories surrounding the brand and bring them to life through the written word, photography and film.
Rather than chasing the latest viral social media template or meme format we take inspiration from classic journalistic or documentary formats such as oral history, street photography and still life.
This ensures we’re conveying the key brand messages to the audience effectively.